Copy:
The only way the world will change is if we change what is important in the world. The newest media scandal, the latest pop album, how important are they, really? If you too feel that it’s time we started changing the way we think, pull this page out and stick it next to something that is getting more attention than it should. And everyone who reads this will know that one more person has realized what’s really important.
The only way the world will change is if we change what is important in the world. The newest media scandal, the latest pop album, how important are they, really? If you too feel that it’s time we started changing the way we think, pull this page out and stick it next to something that is getting more attention than it should. And everyone who reads this will know that one more person has realized what’s really important.
Print-interactive-guerilla.
The print would initially challege the important of what is directly next to it. The reader would then be encouraged to peel the ad off of the magazine and re-post it next to things that aren’t as important as we make them out to be, making them an active part of the idea and making it a message from people instead of from an agency or organization.
The print would initially challege the important of what is directly next to it. The reader would then be encouraged to peel the ad off of the magazine and re-post it next to things that aren’t as important as we make them out to be, making them an active part of the idea and making it a message from people instead of from an agency or organization.
Digital-interactive billboard.
“Race.”
People would be given the chance to see what we really believe is more important through texting, following on FB or going to the micro-site and voting. Hopefully it would get some attention from the media. Only at the end will it be revealed that it is a message from Doctors Without Borders, thanking Torontonians for thinking the right way.
If in the event Adonis DNA wins, the board will instantly detonate.
Kidding. A different message would be displayed, again questioning non-important media.
“Race.”
People would be given the chance to see what we really believe is more important through texting, following on FB or going to the micro-site and voting. Hopefully it would get some attention from the media. Only at the end will it be revealed that it is a message from Doctors Without Borders, thanking Torontonians for thinking the right way.
If in the event Adonis DNA wins, the board will instantly detonate.
Kidding. A different message would be displayed, again questioning non-important media.
